Ch 8 - segmenting and targeting markets louis vuitton segments to multiple target markets many people, both men and women with different values and all walks of life are fans of louis vuittonvuitton has multiple avenues of communicating their brand to different target markets. Chapter 8 segmenting and targeting markets louis vuitton uses psychographic segmentation such as lifestyle and motives to further identify its target market in countries such as china and brazil people need to show their social status, and wealth trendsetters and fashionistas are the next segment for instance, louis vuitton. Essays - largest database of quality sample essays and research papers on louis vuitton target segment.
Louis vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since louis vuitton is a luxury and fashionable brand 32 target market from our research, we identify this brand into two main target market segments, which are from the demographic marketing segmentation and geographic. Luxury strategies: vuitton analysis • market segmentation demographic segmentation：louis vuitton‘s target market consists of individuals who have a higher income, the higher the propensity to purchase luxury goods for this segmentation, their targeted clients are both sex, aged between 25-50 years old, who have earned an income.
Keywords: louis vuitton target market, louis vuitton analysis operating in 59 countries, louis vuitton is the largest global luxury brand in the world it is a member of the louis vuitton moët hennessy group and the main business unit of the conglomerate 's fashion and leather goods segment. Louis vuitton uses demographic targeting strategy to target their customers, namely both the men and women population in singapore more specifically, their ages range from 22 to 65 years old – adults that have the ability to spend on louis vuitton’s range of products. Louis vuitton segments the market demographically based on age, sex, and disposable income specifically, louis vuitton targets women aged 18-54 with high annual incomes of $75,000 plus, constituting high disposable income.
Who would you say lv target markets are purseforum forums premier designers louis vuitton #46 oct 7, 2007 jcriley5 member feb 3, 2007 1,252 posts consumers who are label conscious to a certain degree louis vuitton is made for who ever has the money and wants to buy it. The neverfull is paying heritage to the luxury of louis vuitton travel the inside is done with the old trunk linining and ads of the luggage whe they were new to the fashion world each handle strap can hold up to 240 pounds per strap, which is another great solute to louis vuitton and it's craftsmanship. Financial analysis rbi external factors internal factorsvalue calculation using psychographic segmentation, we proceeded to segment our survey respondents into 3 distinct categories – quality seekers, status seekers and self-indulgers – based on their motivations for purchasing louis vuitton (lv) products we used the responses to our survey question “what would motivate you to purchase.
Reinforcing its position within the high-end segment of the luxury market and balancing its massive current target market louis vuitton targets consumers that value fine craftsmanship, tradition, style, and above all else, louis vuitton_casestudy author.