The note phone marketing plan – pricing strategy and channel distribution lisa s carey marketing management – mkt 500 february 13, 2011 instructor: dr keith c jones marketing plan – pricing strategy and channel distribution for the note phone 1. In the marketing mix of samsung, it is clear that samsung has an amazing product portfolio and at the same time has excellent pricing strategies the brand image driver for samsung are the samsung smartphone’s such as the samsung note series or the samsung galaxy series here are the 4 ps of samsung.
Competitive pricing – for products other than smart phones, samsung uses competitive pricing televisions, air conditioners, refrigerators and other products have competition in the form of panasonic or lg samsung is known to be a great brand but it is not greater than lg for home appliances. The brand image driver for samsung are the samsung smartphone’s such as the samsung note series or the samsung galaxy series here are the 4 ps of samsung in the marketing mix of samsung, it is clear that samsung has an amazing product portfolio and at the same time has excellent pricing strategies. Pricing for the series 7 smart station will begin at $549 while pricing for the series 7 hdtv monitor will begin at $599 samsung display products are available through samsung resellers and distribution channels, which can be located by calling 1-800-samsung or by visiting wwwsamsungcom.
Supply chain and distribution samsung is so much more than a smartphone-maker it is a conglomerate, a manufacturer, and the world's largest chip-maker. Samsung distribution channel samsung marketing strategy in china nowadays, china’s communication industry is developing rapidly, and china has become the biggest mobile phone market all over the world.
So how crucial is distribution channels to samsung’s success well in the electronics market in the us samsung has 30% of the market 2nd only to apple due to strong us competition laws however in the smart phone market alone, samsung tops the world market with 22% with apple coming 2nd with 161. The marketing mix of samsung galaxy discusses the 4p's of samsung galaxy series, which was responsible for the brand building of samsung smartphonessamsung is a brand very common among the youth both, creative products and excellent service delivery provide a very personalised customer service. Product mix consistency refers to how closely relate the various product lines are in end use, production requirements, distribution channels, or some other way samsung's product lines are consistent in so far as they are consumer products that go through the same distribution channels such as retailers.
Distribution channel followed by samsung in a major indian city, bhubaneswar the presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines a few concepts, like the demurrage costs, space-revenue trade offs are introduced. Samsung distribution channel vs competitor apple apple sells their products through telcos, apple stores the apple website, and their retail distribution channels samsung sells their product anywhere they want as long as retailers are willing to take stock.