Belief bias occurs when we make illogical conclusions in order to confirm our preexisting beliefs belief perseverance refers to our tendency to maintain a belief even after the evidence we used to form the belief is contradicted. Belief perseverance essentially states that if we decide that we believe something, then we will persevere in our belief, even when facing indisputable evidence proving otherwise this is particularly applicable when the individual has stated their beliefs to other people, or if the others generally know the beliefs of the individual.
There are three different types, or theories, of belief perseverance that have been extensively studied they are self-impression, social-impression, and naïve theory the theory that i would like to focus on, is the naïve theory.
Belief perseverance refers to our tendency to maintain a belief even after the evidence we used to form the belief is contradicted i see this all the time in high school i see this all the time in high school.
However, belief perseverance studies have not typically been designed to evoke self-enhancement concerns for one thing, many of these studies assess judgments of other people rather than oneself (eg, anderson, 1982 , anderson et al, 1980 . So now in closing, i feel that there is some very practical knowledge that we can take away from the belief perseverance concept first of all, from a marketer’s point of view, i feel that there are two lessons that we can take away from this concept.
Belief perseverance is the tendency for people to hold their beliefs as true, even when there is ample evidence to discredit the belief when faced with evidence that contradicts their beliefs, people may choose to discredit, dismiss, misinterpret, or place little significance on the contradictory information. According to the concept of belief perseverance, when faced with evidence supporting a person's point of view on a controversial issue, that person would tend to assume the evidence is _____.
Psychology definition of belief perseverance: n a psychological phenomenon in which there is a tendency to persist with one's held beliefs despite the fact that the information is inaccurate or that e. Belief perseverance is this tendency to reject convincing proof and become even more tenaciously held when the belief has been publicly announced to others for example, members of the jonestown cult made a public admission of their loyalty to jim jones by selling all their possessions and following him to guyana. Belief perseverance is a concept that highlights the tendency of people to hold on to their set beliefs, theories, and ideas even though there might be explicit, incriminating evidence that suggests otherwise.
Particularly if other people know of our belief, it can be embarrassing to climb down from our previous assertions it is also difficult to remove a belief which has been woven into a wider web of belief, without disturbing those other beliefs. Belief perseverance jonestown cult members made a public declaration of their loyalty to jim jones by selling everyone of their personal possessions, and then followed him to the republic of guyana later, they would experience irrational manipulation and abuse, and they even stayed to the point of committing mass suicide when told them to do so. Belief perseverance (also known as conceptual conservatism) is maintaining a belief despite new information that firmly contradicts it such beliefs may even be strengthened when others attempt to present evidence debunking them, a phenomenon known as the backfire effect (compare boomerang effect.